• Focus on Skin Care.

    We have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. 

    Find out more

  • Strong Brands.

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis.  

    Find out more

  • Driving Innovation.

    Beiersdorf can look back on over 130 years of skin care expertise. About 530 researchers worldwide are decoding the complex processes that occur in the skin. 

    Find out more
Focus on Skin Care.
Strong Brands.
Driving Innovation.

Our Top Brands

are globally successful
because consumers all
over the world trust them.

Welcome To The World Of Skin Care

Our Profile

Beiersdorf is a global skin care company. Our research expertise, innovative products, and strong brands are the reasons for our success. 

Find out more

NIVEA

Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands. 

Find out more

Presence Worldwide

Beiersdorf China is one of over 150 international Beiersdorf affiliates. Learn more about Beiersdorf’s presence worldwide.

Find out more

Contact Us

We appreciate your questions, suggestions and feedback.  Just get in touch with us! 

Find out more
About Beiersdorf
  • Company Basics 

    Company Basics

    Beiersdorf is considered to be the inventor of modern skin care
    Each employee contributes to the company’s success and continuing development
    In our product development, we focus on regional features and consumers needs
    The NIVEA brand has enjoyed market success for over 100 years
    Innovative products and strong brands are the reasons for our success
    • Beiersdorf is considered to be the inventor of modern skin care
    • Each employee contributes to the company’s success and continuing development
    • In our product development, we focus on regional features and consumers needs
    • The NIVEA brand has enjoyed market success for over 100 years
    • Innovative products and strong brands are the reasons for our success
Read more

Our Strategy

Our vision is to be the number one in skin care in our markets and categories. Our compass is our Blue Agenda: It defines the course we are adopting to face the challenges of the future and with which we intend to reach our goals. We want to generate sustainable growth and further increase the profitability of our company.